17th April 2014

Indorama Industries launches INVIYA® I-300 fashion collection

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Indorama Industries Ltd., a part of Indorama Corporation of Singapore, launched the latest collection made from its new range INVIYA® I-300 at the recently-held Fibres and Yarns Exhibition in Mumbai.

INVIYA® I-300, which was introduced in the market earlier this year, is a new age spandex fibre from the house of Indorama made from advanced polymer having high stretch power, tenacity and heat resistance properties. These facilitate operations at higher speeds in cotton core spinning, draw texturing and circular knitting.

The INVIYA® I-300 range has been developed after regular feedback from different customers in different segments. The exclusive collections produced using this range includes high powered stretch denims and fine deniers fashion apparels.

The denim collection has been developed in close association with the company partners and includes different structures ranging from twill, dobby, knits with different finishes, including prints, peached, coated, over-dyed, etc., as per the latest fashion trend. The fashion apparel collection made with fine deniers of INVIYA® I-300 exhibits the finest apparels, including leggings which are softer in stretch with high recovery even after many washes. The new INVIYA® I-300 fashion collection also showcased its usage in performance wear and intimate wear.

Developed especially for its wide applications in denims, ready-to-wear, active-wear, shape wear and intimate-wear, INVIYA® I-300 lends extra comfort, perfect shape and freedom of movement to the wearer. “We are getting overwhelming response from the industry for this new series. With its high performance, along with its exceptional properties of recovery, tenacity and durability, INVIYA® I-300 is creating ripples in the textile fraternity”, says Mr. Shalendra Vasudeva, Chi®ef Marketing Officer, Indorama Industries Ltd.

“The new fashion collection has been very well received by the visitors at the expo, and we are getting many queries for our new range INVIYA® I-300. Since last three years of our establishment, there has been significant increase in the demand for high end spandex in India. Given the ever-growing demands of our customers, we shall be entering into our second phase of expansion soon”, he added. INVIYA® is the first production unit in the field of spandex manufacturing established in the Indian sub-continent, which, within two years of its launch, has acquired 40 per cent of the domestic market share. INVIYA® has an array of products ranging from 15 Denier to 1680 Denier which can be used in conjunction with natural and man-made fibres to create premium garments, lending them unparalleled qualities of stretch, comfort, shape, control and fit. With unique product offerings, state-of-art operations and a rapidly growing customer base, INVIYA® is offering positive impetus to the Indian textile industry.

INVIYA®, a part of Indorama Corporation, is the only brand of spandex being produced in India and the sub-continent. Indorama Corporation is a $10 billion diversified industrial group founded by Mr. S.P. Lohia. INVIYA® has made successful inroads into international markets and is also preparing for a proposed capacity expansion at its manufacturing site in Himachal Pradesh. The Indian Textile Magazine

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