INVIYA® - The New Freedom Fibre™, which is the only brand of spandex being produced in India and subcontinent, has commenced its second phase of expansion of capacity. This milestone comes within a record period of 13 months, after ground breaking ceremony in October-2016.
With the advent of spandex business for little over 5 years, Indorama has quickly made inroads in spandex business and has contributed to the growth of spandex consumption in India during the last 5 years and shall continue to do so, as Indorama aims for leadership position in this product group.
This expansion and debottlenecking of previous capacity shall take annual capacity of INVIYA® to approx 10,000MT at Baddi, Himachal Pradesh. Indorama will continue to invest further in phases to achieve annual capacity of 30,000 MT by 2022, at Baddi.
INVIYA® continues to gain ground in domestic market amidst severe competion from well known international producers of this product due to it’s just on time service, shortest lead time, developmental activities in close cooperation with supply chain partners.
INVIYA®’s focus on apparel & clothing solution shall continue, as it has geared up to work directly with retailers in clothing and fashion space. Most of the well known companies in the textile manufacturing chain work with INVIYA® and those are serviced by sales and aplication development team.
Currently, INVIYA® has customer interface teams at Tirupur, Surat, Ahmedabad, Delhi NCR and Chandigarh and going to add Kolkatta to this list. INVIYA® is a well accepted brand in international markets, though it primarily caters to the rising demand of spandex in India, which has been the prime objective MAKE IN INDIA.
INVIYA® has unique facility of R&D plant at Baddi-Himachal Pradesh, which is a small polymerisation with daily capacity of 1200 Kgs. This facility provides great flexibility to make polymer improvisations to achieve desired properties in the final product and also to cater new customer needs.
Spandex is a functional textile raw material, which is used in small proportion to impart properties of stretch and recovery in garments. These properties are sought after in denims, active wear, fashion wear, intimate wear, shape wear, swim wear, socks, stockings and also in medical applications like diapers and safety gloves.
Spandex demand in India is propelled by young population of country, which aims for active lifestyle and indulgence in sporting activities, besides growing acceptance of casual clothing in work wear, which is well supported by organised retail growth.