Press Release

Indorama Industries launches INVIYA^® I-300 fashion collection

Mumbai, 9h April 2015- INVIYA^® - The New Freedom Fibre, by Indorama Industries Limited launched its new trend collection made from ‘Made in India’ INVIYA^® products at Fibres and Yarns exhibition at Mumbai.

INVIYA^® I-300 range from the house of Indorama is a new age spandex fibreproudly Made in India which is made from advanced polymer enabling higher tenacity, stretch power and better heat resistance properties with high run speed in core spinning, draw texturing, circular knitting and warp knits applications. The exclusive fashion collection which is being showcased at the Yarns and Fibres is made from fine elastomeric fibre of INVIYA^® I-300 and boasts of exclusive power stretch denims, comfort stretch bottom weights and fashion apparels having great recovery and extremely low growth after repeated uses.

INVIYA^® I-300 is available in exhaustive range of deniers to choose from and its premium propertiesenable smooth operations at higher speeds in cotton core spinning, draw texturing and circular knitting. Withwide applications in Denims, Ready-to-wear, Active-wear, Shape wear and Intimate-wear, INVIYA^® I-300 lends extra comfort, perfect shape and freedom of movement to the wearer.“INVIYA^® being made in India has garnered overwhelming response from the industry since its establishment three years ago. Its high performance along with exceptional properties of recovery, tenacity and durability, makes INVIYA^® infused garments a sought after product. Moreover, we strive to make our customers happy by providing ready customer and technical services to them, besides the fact that INVIYA^® is available at doorsteps in shortest lead time”, says MrShalendra Vasudeva, Head of Marketing, Indorama Industries Limited.

“This year again the new fashion collection from INVIYA^® has been very well received by the visitors and we are getting enthusiastic response for premium range INVIYA^® I-300. There has been significant increase in the demand for high end spandex in India ever since our establishment in the country. Given the ever-growing demands of our customers, we shall be entering into our second phase of expansion soon”, he added.

In line with this year’s latest fashion trends the Denim collection was developed in close association with its partners, which includes different structures ranging from twill, dobby, knits with different finishes like prints, peached, coated, over-dyed, etc. The fashion apparel collection made with fine deniers of INVIYA^® I-300 exhibits the finest fabrics and apparels including leggings, tops, and intimate wear which are softer in stretch with high recovery even after many washes. The usage of INVIYA^® in performance wear was also showcased through track pants.

With the launch of the Make in India campaign by the government of India last year, Indorama Industries Limited takes pride in being the first and only spandex manufacturing company in India. In 2012, INVIYA^®, the premium spandex brand from the house of Indorama, surged into the Indian market to revolutionize the textile industry. It has been generating positive impetus to the Indian Apparel and Textile industry ever since. With the presence of INVIYA^® in the domestic market various segments of the Indian textile industry have gained easy access to the ready supply of premium Spandex filaments. This has led to higher value additions in the products manufactured by yarn spinners, knitters, weavers etc.

Owing to its efficient technical and customer services being provided to the customers in India and abroad, INVIYA^® in just a span of over three years has acquired a considerable chunk of the market and is fast replacing imported products. Indorama is consistently exporting to various countries across the globe as well. Proudly Made in India, INVIYA^® takes inspiration from the Make in India campaign and is doing its bit to add value to the Indian business and market scenario.
Apart from that INVIYA^® is touching many lives through the various employment opportunities that it is providing and through many community development and CSR initiatives.

INVIYA^®, a part of Indorama Corporation, is the only brand of spandex being produced in India and the subcontinent. Indorama Corporation is a US$10 Billion diversified industrial group founded by Mr. S.P. Lohia. INVIYA^® has made successful inroads in international markets and is also preparing for a proposed capacity expansion at its current manufacturing site in Himachal Pradesh.

Web Source Link: http://www.indiantextilemagazine.in/fibre/indorama-industries-launches-inviya-300-fashion-collection/